Cookierun: Cookie Battle Launches Beta Version in Asian Markets

CookieRun: Cookie Battle will launch its Beta version in Southeast Asia and other Asian markets starting April 23, 2026.

The moment gamers have been waiting for has finally arrived! CookieRun: Cookie War, a PvP action game developed by Devsisters and exclusively published by VNGGames, officially launches its Beta phase – with no character data deletion – across Southeast Asia and many other Asian markets starting April 23, 2026. More than just a typical Beta, this release will include local languages ​​and even reflect the cultural diversity of each market in the region.

Since its global launch, CookieRun: OvenSmash has achieved impressive results. The game surpassed the 1 million player mark in less than 3 days and climbed to the top of the download charts on iOS and Android in the US and South Korea. Now, Devsisters and strategic publishing partner VNGGames will continue that excitement to Asia with a Beta version launching on April 23, 2026.

To enhance the player experience right from the Beta version, VNGGames has invested heavily in localization with 5 supported languages ​​during the beta phase, including: Traditional Chinese, Thai, Vietnamese, Bahasa, and English. Character voice acting is also fully ensured in 3 languages: English, Thai, and Chinese.

Notably, this Beta version will not reset or delete character data; all player information will be preserved and seamlessly transferred, from battle history to upgrades and achievements, all continuing into the official version. By participating in the early access experience of CookieRun: Cookie Wars, you are not just a player, but also a part of the game's development journey from the very beginning, exceeding expectations for a Beta version.

CookieRun: Cookie Battle will launch its Beta version in Southeast Asia
and other Asian markets starting April 23, 2026.

The highlight of the localized content is most evident in the game's costume system. Recently, the official Fanpage of CookieRun: Cookie War revealed an image of a Vietnamese Ao Dai costume with a very distinctive lotus flower pattern, deeply rooted in tradition and perfectly showcasing the beauty of Eastern culture. Even more special, this culturally rich costume will officially be available in the game from the beta launch phase on April 23, 2026.

Meanwhile, players in both Singapore and Malaysia will have access to their own cultural content, as familiar street food items like Teh Tarik tea and Onde-onde cakes are incorporated into the game, creating a sense of familiarity and closeness for the gaming community.

Devsisters and VNGGames also confirmed that this is just the beginning, as localized costumes for Thailand, Indonesia, the Philippines, and many other markets are already in development, and even more exciting content is being prepared for the future.

CookieRun: Cookie Battle will continue to release more localized outfits in the future.

Intended for several major markets in the Asian region.

CookieRun is the first real-time PvP action game in the entire universe, with each match lasting 3 minutes and following a 3v3 format. The gameplay is designed with modern entertainment trends in mind, allowing gamers to enjoy the experience anywhere with just a mobile device, optimizing their time spent competing.

A notable highlight of CookieRun: Cookie War is its Skill Cards. These special 'trump cards' can instantly turn the tide of a match, forcing both teams to make decisive choices. The global gaming community has previously commented that this PvP game has much more strategic depth than its appearance suggests, where instantaneous decisions can determine the outcome of an entire match.

Following the pre-registration period from the end of March, the game has surpassed 1 million registrations across all markets in the Asian region. Early registrants will receive an exclusive regional launch package, including accessories reflecting each market's unique identity and numerous in-game rewards upon launch. CookieRun: Cookie Battle will officially launch its Beta version at 9:00 AM (Vietnam time) on April 23, 2026.

CookieRun: Cookie Battle has surpassed 1 million pre-registrations in Asian markets, building on the success of its global launch which also recorded over 1 million players in just 3 days.