Logitech G sold out its PRO X2 SUPERSTRIKE after just 1.5 hours of livestream.

The Logitech G PRO X2 SUPERSTRIKE wireless gaming mouse has just achieved a remarkable milestone: all 100 units sold out in just 1.5 hours during a livestream pre-order on TikTok Shop.

The campaign, in collaboration with GAM Esports, marks a new step forward for 'social commerce' in the high-end gaming gear industry in Vietnam.

+ Record-breaking sales, sold out in just 1.5 hours!

During the Mega Livestream on the evening of March 25th, Logitech G opened pre-orders for 100 Logitech G PRO X2 SUPERSTRIKE wireless gaming mice . The entire quantity sold out within 1.5 hours, setting an internal record for Logitech G, as well as a notable milestone on TikTok Shop for the consumer electronics industry.

According to Simon Nguyen, Electronics Category Manager at TikTok Shop, this is not only a sales success but also reflects a shift in technology purchasing behavior.

Consumers are increasingly willing to make purchasing decisions for high-end products directly during livestreams, instead of needing to go through multiple research steps as before.

Social commerce is changing the way gaming gear is launched.

For many years, social commerce was typically associated with inexpensive or quick-to-buy products. However, a flagship gaming product achieving 100 pre-orders during a livestream demonstrates a new trend emerging.

Specifically, livestreaming is now not just a sales channel but has also become a place for:

• Introducing a new product.
• Demonstrating real-life experiences
• Interact with the community
• Encourage immediate purchase decisions.

This helps shorten the entire process from awareness to purchase into a single 'launch moment' (a launch moment designed to create a buzz and sell immediately)!

+ 4 factors that contribute to the success of Logitech G

According to TikTok Shop, Logitech G's campaign was successful thanks to a combination of factors:

• Premium products have a clear positioning.
• The livestream content focuses on real-life experiences.
• Collaborating with the gaming community and GAM Esports
• Limited quantity pre-order strategy

In particular, creating a sense of scarcity and exclusive offers during livestreams has encouraged users to make decisions faster while still maintaining the image of a premium product.

+ A new milestone for the gaming gear industry in Vietnam

The success of the Logitech G PRO X2 SUPERSTRIKE demonstrates that social commerce is becoming an increasingly effective channel for launching technology products. Instead of relying solely on traditional retail systems, brands can combine content, community, and sales in a single campaign.

This is seen as a new benchmark for how high-end gaming devices are marketed in Vietnam, and it opens up opportunities for many technology brands to adopt a similar model in the future.