OpenAI shuts down its Sora app.
OpenAI's unexpected announcement of shutting down its AI-powered video creation app, Sora, is sending shockwaves through the tech world. This is followed by Disney's decision to completely withdraw from a massive $1 billion investment deal with the company.
The latest post from the Sora development team has officially confirmed the app's discontinuation. This is incredibly surprising news, as Sora had created a global sensation and attracted a huge user base after its second version was launched last fall.
In an update, a representative from the development team shared: "We are saying goodbye to the Sora app. To everyone who created, shared, and built the community with Sora: thank you so much. What you created with Sora truly mattered, and we know this news is disappointing. We will be sharing more information soon, including specific timelines for the app and API, as well as detailed instructions on how to save your work."
Immediately after news of the Sora app's 'collapse' broke, the media widely reported that Disney had decided to reverse course, abandoning its massive $1 billion investment in OpenAI. This historic deal was expected to grant licenses for the legal use of numerous iconic Disney characters within the video creation app.
Although the standalone Sora app has been officially discontinued, sources indicate that OpenAI will continue to pursue AI video technology in other forms, such as further integrating this capability into ChatGPT. As for Disney, the entertainment giant could potentially seek out and collaborate with other AI generation companies or platforms to license the rights to its characters in the future.
Update 25 March 2026
Isabella Humphrey
Isabella Humphrey is a Senior Game Analyst. This position is a high-level professional who acts as a bridge between raw data and game design to drive game success. Unlike lower-level positions that focus solely on basic reporting, a senior analyst proactively shapes data strategy, predicts player behavior, and directly influences core business decisions.