Switch 2 continues to dominate the console market; even with PS5 selling out, it couldn't dethrone the competition.

According to ixbt.games, Nintendo's dominance in the UK console market is growing at an incredible rate. According to the latest report from NielsenIQ, in March 2026, Nintendo Switch 2 sales in the UK increased by 154% compared to February, accounting for over 50% of total console sales for the month, further solidifying its market leadership.

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The report states that the main driver of this growth came from the global release of Pokémon Pokopia . This open-world life simulation game based on Pokémon not only became a sensation in Japan but also gained significant traction in Western markets. NielsenIQ also noted that March had more data collection days than February, but this did not diminish Nintendo's overwhelming dominance.

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Meanwhile, the Switch 2 is also performing impressively in the North American market. Previous data shows that from 2025 to the present, the Switch 2 has led in both sales and revenue in the US, becoming a formidable competitor that Sony and Microsoft cannot ignore. Although the PS5 recently increased in price and created a wave of purchases, it is still not enough to shake the Switch 2's dominant position.

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With Pokemon Pokopia continuing to sell well and the upcoming release of the tenth-generation main series, Pokemon: Wind/Wave, Nintendo's gaming ecosystem in 2026 is demonstrating the strength of its successive major IPs. In terms of hardware, after an initial shortage, Switch 2 production has improved, and supply at major retailers in Europe and the US is gradually stabilizing.

Analysts predict that Nintendo is likely to further widen its lead over competitors this fiscal year, thanks to a combination of hardware sales and the appeal of its first-party games.