Xbox and Netflix are reportedly planning a joint subscription package.

Just over a month after Phil Spencer resigned and Asha Sharma took over as Xbox CEO, the new leadership team has brought about notable changes.

In a recent interview with The Information, Netflix co-CEO Greg Peters shared details about his meetings with Xbox's new CEO, Asha Sharma. According to him, the two sides exchanged many ideas about a potential partnership and affirmed that they would not rule out any possibility.

The biggest change speculated by experts is that Xbox and Netflix will join forces to launch a bundled subscription model. This move is expected to significantly boost sales for both services. The prospect of a package encompassing both the Game Pass library and Netflix's vast film collection is generating immense excitement, even though the price of this combined service may be relatively high.

This combination is considered a perfect fit, as Netflix is ​​already a leading streaming platform, while Xbox is also focusing on developing its cloud gaming segment. Netflix could easily integrate cloud gaming services, a move that aligns with the company's long-term vision of further penetrating the video game industry.

Notably, these negotiations are taking place against the backdrop of both giants facing challenges in retaining customers. Game Pass users have declined significantly recently, primarily due to the recent price increase.

At the same time, Netflix is ​​also experiencing a significant drop in subscribers for the first time after nearly a decade of consistent growth. A unified service package could be the key strategy for both companies to overcome this challenging period.